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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... , and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

to convince their chief executives that there are more meaningful ways for brands to gain publicity. ... Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

By Oliver Luft, 26 August 11, 12:00

on public irritation with doorstep-selling techniques, but face-to-face marketing takes many forms across ... with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...

Marketing Society Awards for Excellence 2011: B2B Marketing

07 June 11, 10:00

media and PR to capture the imagination of the creative community, as well as the public. CBS Outdoor ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...