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Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

, by the Government, to be harmful to the general public. "Confectionary could be next in line - it doesn ... marketing and promoting a healthy lifestyle to the general public." Jean King, director of tobacco control ... begun. "Hundreds of thousands of pounds of public money has been spent in one region alone trying ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

. The public's trust and confidence in (it) has fallen through the floor and the industry has missed a trick ... ) with the public has broken down.' This is not some pressure group speaking, but Tim Lefroy, chief executive ... , journalistic ethics - not much has happened recently to build public trust in institutions. Many of advertising ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ...