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Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

benefits in that. Is the Wallet related to your existing partner brands at all? In time ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

HSBC signs four-year Cutty Sark sponsorship

By Matthew Chapman, 23 March 12, 01:15

The sponsorship is timed to coincide with the re-opening of the Cutty Sark to the public on 26 April, after a six-year restoration project, prolonged by a fire in 2007. HSBC wants to draw attention to the international trade roots it has developed since it was founded in 1865, five years before ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

will not be entirely plain sailing for sponsors, though. Visa experienced its own public backlash last year when people ... have suggested that awareness of official Olympic partners is lagging among the UK public, with one ... sponsors just want to use the Olympic logo and feel related to it. The important thing is that we've been ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

, highlighting the services that Aviva offers, information on a range of health-related subjects ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related ... of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...