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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

instinct and feeling your way through. EXPERT VIEW Lessons from cause-related marketing ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

, but by being a jack-of-all-trades, Nissan has caught the mood of the public,' he says. Graham Smith ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

ad of 1952 , for example, was considered 'too racy' and banned by publications because it featured a ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

to transform public opinion on just about anything, including the direction of brands, companies and even ... that story and bring it to the public. It s an everyday story that s familiar to so many and truly resonates ...