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Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

A look at the performance of Audi in social media over the past four months

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

, but by being a jack-of-all-trades, Nissan has caught the mood of the public,' he says. Graham Smith ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

fact-finding trip to the US, the brand's biggest global market. He excitedly relates a story about a ... is fairly flawed,' says Moll. 'We define the message, usually sales or aftersales-related, at a time ...

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

enthusiasts with the content they demand. "There is already a lot of activity (relating to Audi) online, so ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

-the-scenes footage. The RFU also plans to open up training sessions to the public, in an attempt to foster ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

from the start of 2011 - many of whom tweet during their working day about their brand and related ... -news resource and a place to share knowledge. Nonetheless, as industry and job-related tweeting has become a ... by an employee prior to joining a company now belonged to it, even if the tweets they then made were work-related ...