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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... , and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

from 'me' to 'we' is key in relation to connecting with the New Type A. Another key point ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...

Barbour shells out on search ads to fight fakes

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 11:45

a thorn in the side of prestige brands. L'Or al filed related lawsuits in 2007 against eBay ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

of health-related devices, from diabetes blood-testing mobile apps to wi-fi-enabled smart scales ... by research firm Frost Sullivan. Moreover, health-related brands, such as Weight Watchers with its points ... 10% of the UK population use gyms. Therefore, a potential 90% want to try (fitness-related) things ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... generational lines, particularly in relation to the housing market. This trend presents a huge challenge ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...