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VIDEO: Samsung marketer outlines Hope Relay goals
brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...
Cancer Research UK campaign supports removal of tobacco brands
.org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...
Charities should share tax burden
millions to a public gallery devoted to the kind of art you happen to favour is not merely altruism ...
Brand barometer: Lagers, which one is most prominent online?
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Locog defends role of embattled Olympic sponsors
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...
Brand barometer: Children's charities, which one is most prominent online?
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
The Government Communication Centre: life after the COI
As the COI shuts up shop, the new public ad structures, under the auspices of the Government ... chief executive of the COI, conceded that not all public adspend was worthwhile. 'After six months we ... Happiness Index score. Quoting the 2008 IPA booklet, 'How public service advertising works', Wood said the ROI on public service cases is much higher than in the private sector. Woodford also highlighted ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
less, experience from related sectors, such as drugs, suggests that more probable is the development ...
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