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Orange invests in film ties after sponsorship review
Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may ...
Twitter boss: UK brands 'driving ad innovation'
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
benefits in that. Is the Wallet related to your existing partner brands at all? In time ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...
BT London Live signs up Duran Duran and Stereophonics
and Parlaympic Games at Hyde Park, Victoria Park and Trafalgar Square. BT will offer the chance to the public ...
Virgin Media pulls Doctor Who TV ad after BBC row
listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating ...
Social media: how your research can get the most out of the world's biggest focus group
is widely used to track corporate reputations and public attitudes to companies and brands. Social ... . As Jakub Hrabovsky, Vodafone UK head of web relations, explains: 'Measurement and monitoring reflects ... trained Vodafone's web relations team in using a proprietary portal to identify relevant posts. Vodafone ...
TalkTalk still most complained about telecoms provider
related to billing and customer service.. The TalkTalk figures are well down from a year ago, when ...
EDF agrees £3.5m customer payback for breaking sales rules
Deal public awareness campaign run by Citizen's Advice, which encourages people to shop around to find ...
British Gas marketing director Will Orr on improving public perception of his brand and the energy
facing a fight to improve public perception. The brand image of British Gas will be tested next week ... . The daunting task of creating a public face for the brand falls to former adman Will Orr. Promoted to marketing director in September, Orr is far removed from the public's stereotype of energy sector 'fat cats ...
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