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BA unveils plans for giant screen in Olympic Park

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 09:10

to enter the park are available to consumers already attending the Olympic Games, and to the general public ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

to hide errors. People do not differentiate between companies' public and private faces, meaning it has ...

Virgin Atlantic to appeal against BMI takeover

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 01:08

. In these situations, the public suffers, the industry suffers, and the country suffers." Follow Loulla ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

very high degree of public interest to capitalise on, and on top of that a great degree of positive ...

Brand barometer: UK airlines, which one is most prominent online?

By Gemma Charles, 16 March 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

We'll Call You: Transport for London

14 March 12, 08:30

to the public during the Olympics. Is that true? TfL Yes, that is true. There will be specific lanes ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

, claiming that the publications showed images of girls "in their knickers" advertising perfume, with similar images to advertise pots and pans. He said: "[The ASA] have done more to generate pre-publicity ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff. ... Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...