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Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... , and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

The Riots, Communities and Victims Panel said a range of factors were behind the outbreak of disorder, including an inability to prevent re-offending and issues relating to confidence in policing ... rioters to organise their movements, was applauded for helping to inform the public. The panel said ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

are not shown during programmes of high appeal to young people," it said. Ian Twinn, the director of public ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

, without which the whole edifice of branding would be meaningless . The public knows that the brand ... , compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

in engaging in debates about these related issues. It's not only setting challenging targets for its own ... , through his Bill Melinda Gates Foundation, to the public-private partnership Global Fund for the fight ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

Cameron does not need to play parent to the public. "We don't need a daddy for our marketing as long ... their marketing is responsible. Combined with advertising codes of practice, the public should be reassured ... 's comments do have an impact they can regulate." Understand the public discontent Crisis management ...