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Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

. But now we communicate destination and service.' The second was that consumers now see 'that ... upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ... it harder for brands to convince consumers to use full-service airlines when people are perfectly happy ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

.org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know ... The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ... Media s next generation of services. In a joint statement, the brands said: "Virgin Media has ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

Despite the switch, the company is not moving its customer service operation from Yorkshire ... and Plusnet hopes the new strapline will highlight the strength of its service. Nick Rawlings, commercial ... winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...