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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and rail services in 2013. The trial supports the Government's vision to deliver the technology required to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... with additional simplicity and convenience to help improve their public transport experience." Martin Griffiths ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

include Google displaying links to its own vertical search services differently than it does for competitors, which may result in preferential treatment that could "hurt" competing services. Another ... on their own websites, because they shut out competing providers of search advertising intermediation services ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... -based rewards service, Priority Moments, staging an exclusive Kasabian gig on New Year's Eve. Consumers who ...

Most businesses lack effective single customer view, finds survey

By Daniel Farey-Jones, 24 May 12, 10:46

view data system in place, according to Experian Marketing Services. ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...

HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

HP hopes to make annualised savings of up to $3.5bn ( 2.2bn) through the job cuts, which will be reinvested back into the company. The company claims the moves will make "significant improvements in efficiency and customer services during the next several years". In addition HP chief strategy officer ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

consistencies. Marketing is one of those areas you can create a centralised service to support the business ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...