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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... -based rewards service, Priority Moments, staging an exclusive Kasabian gig on New Year's Eve. Consumers who ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

consistencies. Marketing is one of those areas you can create a centralised service to support the business ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...