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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and rail services in 2013. The trial supports the Government's vision to deliver the technology required to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... with additional simplicity and convenience to help improve their public transport experience." Martin Griffiths ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

consistencies. Marketing is one of those areas you can create a centralised service to support the business ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

Hope Relay and announced it will donate 1 for every mile covered by members of the public ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

tags were activated by viewers of Britain's Got Talent at the weekend, even though the service was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Groupon nearly in the black as it cuts losses by 96%

By Sarah Shearman, 15 May 12, 09:15

Groupon, the daily deals service, has narrowed its net losses by 96% to $3.59m (£2.2m

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...