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Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

to reward its best customers and the roll-out of a last-minute deals service.

Taming the data deluge

By David Benady, 05 April 12, 09:00

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...