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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

's services with the aim of making it stand out. The fresh identity helped to increase turnover, from 5.5m ... '. The consultancy focused on the company's 'metronomic' delivery and the quality and rigour of its service ... and rigour of its product and service and its passion for tea. The final All About Tea identity system ...

Embracing social business design

18 April 12, 12:00

When Google launched a short lifetime ago, it realised very quickly that it couldn't possibly scale its customer service to meet the demands of its users. So a stroke of genius was called for. What about this: why not get internet users to answer the service queries of other internet users ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

the BBC, where he was director of audiences, in charge of all its audience research across public service ... brands and advertisers from negative publicity. - What attracted you to Clearcast? It was a ... our services into new areas. Four years on, we've made huge progress in those areas. - You've been ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

Interflora UK has launched a campaign to promote its mobile ordering service ahead of Mother's Day ... Interflora and MG OMD have created a series of interactive flower displays for London commuters to promote its mobile website and three hour delivery service. The experiential builds will include large ... Man will always be on hand should the great British public need his help." This experiential ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

to educate the public about what constitutes rape, sexual assault and consent.

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Marketing Cover Story: Have consumers had their fill of content?

22 February 12, 08:00

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...

Barclays and Emirates TfL sponsorship deals under fire

By Maisie McCabe, 20 February 12, 02:12

it wrong" in the past, it added a lack of transparency had fuelled public speculation and criticism ... needed to consolidate recent experience and learn from best practice from elsewhere in the public sector ... the services that we would be prepared to have sponsored and the types of organisations with whom we would ...