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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

screens until mid-June. Members of the public are invited to send an SMS containing their name ... . Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... campaign really brings to life our service in a creative, compelling and engaging way." The activity ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

. The overhaul sees new product trials, including a free on-board Wi-Fi service that flyers can use to access ... will be introduced and the brand's website will be revamped to accompany a mobile booking service and apps ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ... Media s next generation of services. In a joint statement, the brands said: "Virgin Media has ...

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

's original novels, and in subsequent films such as 'On Her Majesty s Secret Service' and 'Quantum of Solace ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

campaign that aims to show how the service enables "more human" communications, beyond the video ... The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5 ... the breadth of communications it can bring". As well as attracting new users to the service with the campaign, Strong said it aimed to target users who had downloaded the service, but were not active users ...