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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

to convince their chief executives that there are more meaningful ways for brands to gain publicity. ... Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

service operation. To be a chief executive, you need to have broad skills; many marketers come through ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a ... by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ... , particularly the provision of universal service, efficiency, profitability and pricing. Royal Mail would ...