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Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ... -president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

of the business following changes to NHS service provision in the UK. ... the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ... ; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

, by the Government, to be harmful to the general public. "Confectionary could be next in line - it doesn ... marketing and promoting a healthy lifestyle to the general public." Jean King, director of tobacco control ... begun. "Hundreds of thousands of pounds of public money has been spent in one region alone trying ...