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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, relationships, service, infrastructure, cost there is nothing to choose between them. The team has reached ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

screens until mid-June. Members of the public are invited to send an SMS containing their name ... . Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... campaign really brings to life our service in a creative, compelling and engaging way." The activity ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... further global roll-out in 2013. The service will include in-store contactless payment technology and a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... and pin'." According to King, the service will be marketed around the concept of "simplicity" and a ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

at providing services to meet customers needs on an end to end basis." Halifax s home finder app will also ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

, showing the benefit of a dedicated social-service team. Although it is a recent entrant to the banking ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables ... -commerce features. One of the main features of the service is the ability to use it to send payments by entering ... . Users can then use the service to make a transaction. Daily deals will be offered through the service ... . The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...