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RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head ... products and services into the existing customer base. He joined the company this month having ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

since partnered with it. The service aims to combat the issue that faces daily deals sites that their services are not targeted and therefore attract deal-hunters, rather than customers that are of particular ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

to its online booking service. ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

A look at the performance of Audi in social media over the past four months

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

, but by being a jack-of-all-trades, Nissan has caught the mood of the public,' he says. Graham Smith ... positioning as a 'crossover leader'. As well as paying tribute to its customer service and experiential ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

is to significantly bolster the level of personalised service and marketing beyond anything in the market. To begin ... in the research stage, would bring what Moll describes as a '24/7, 365 attitude' to customer service. 'I bank ... , is part of the reason I'm with them. That has value for me. Because the service is good and courteous ...