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VIDEO: Samsung marketer outlines Hope Relay goals

brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

.org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

millions to a public gallery devoted to the kind of art you happen to favour is not merely altruism ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

As the COI shuts up shop, the new public ad structures, under the auspices of the Government ... Happiness Index score. Quoting the 2008 IPA booklet, 'How public service advertising works', Wood said the ROI on public service cases is much higher than in the private sector. Woodford also highlighted ... by the Government Procurement Service. As part of another change, Whitehall marketers will work together in seven ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

in government who take a long-term (that is, little payback in this parliament's lifetime) view of public sector ... - indulging in DIY messaging, with horrific results, and we have, in two weeks, proved the need for public ...