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Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

stones and providing a personal concierge service for its users, accessed at the touch of a button ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services including concierge and craftsman servicing. Its desirability was visual and tactile, the price justified ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

BT London Live signs up Duran Duran and Stereophonics

By Matthew Chapman, 01 May 12, 11:06

and Parlaympic Games at Hyde Park, Victoria Park and Trafalgar Square. BT will offer the chance to the public ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head ... in order to whip the project into shape by leveraging his set top box expertise. The YouView service uses a web-connected set-top box to bundle linear and catch-up services. A YouView spokesman said ... before a beta trial involving thousands of users. The service is currently being trialled in a small ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

-speed telecoms services to companies including Tesco and the police. It marks an attractive proposition ... and hosting services to government departments and companies, including Tesco. Cable Wireless directors ...