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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
If you define innovation as being first to work with a product or service, then the answer is no. It ...
Twitter boss: UK brands 'driving ad innovation'
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
Nike marketing boss attacks 'institutionally analogue' businesses
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Nike marketing boss attacks 'old' approach to social-media
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
Unilever tops 2012 Marketing Society Awards nominations
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Locog defends role of embattled Olympic sponsors
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...
'Aggressive marketing' played role in summer riots, says panel
to change it." Social media and Blackberry Messenger, the secure messaging service was blamed for helping rioters to organise their movements, was applauded for helping to inform the public. The panel said ...
Government alcohol strategy comes under fire from advertisers
are not shown during programmes of high appeal to young people," it said. Ian Twinn, the director of public ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
service operation. To be a chief executive, you need to have broad skills; many marketers come through ...
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