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Media360: John Lewis marketer Craig Inglis on surprising consumers

, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... retail offering. But he claimed he was not in on any secrets. "If you know Apple like I do, as a ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Marketing speaks to British ice-skating champ about her first brand tie-up

By John Reynolds, 04 April 12, 11:31

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Adwatch (Feb 15) top 20 recall: McDonalds

By Russ Lidstone, Chief executive, Euro RSCG London, 15 February 12, 12:00

led to effective trust and behavioural action. I have worked with a few retail clients over ... and it makes it feel like a positive retail experience rather than a 'grab and go' shop. Perhaps most ...

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. It is no surprise that the table is dominated by retailers, with Morrisons taking the top spot. Broadcast ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...

Adwatch (Nov 30) - Top 20 recall: Aldi

By David Golding, Founding partner, Adam & Eve, 01 December 11, 09:00

you'll probably like just as much anyway.' It's a brief that grocery retailers tend to reflex ... retailer. They talk to austerity Britain, but with a tiny bit less creative austerity than other price ...

Beckham wears blindfold for debut Sainsbury's ad

By Matthew Chapman, 24 November 11, 02:16

reportedly worth 5m. The retailer has played down suggestions Beckham is a replacement for long-standing, outgoing brand ambassador Jamie Oliver. The retailer says that Beckham is the face of Sainsbury's London ...

Tesco launches Christmas Price Drop marketing blitz

By Matthew Chapman, 23 November 11, 04:20

will not return to their normal prices, because the value of groceries have been driven down as rival retailers ... sights on retailers such as Dixons with a TV campaign launching tonight (23 November) pushing a deal ... and show the full range of products it offers. Brasher said the retailer is broadening its technology ...