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Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

. Sky IQ will also work on the retail experience by helping to improve the Ladbrokes Odds On reward ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... from third-party retailers, including garden specialists Crocus and electronics chain Maplin. ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

. For many brands, the UK's data-chain is dominated by retailers. They control the all-important information about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from information overload, according to Chris Osborne, retail principal at software supplier SAP. A recent ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

, with FMCG and retail brands cementing their position among the top spenders. ... , which has a 15% share of the total. Retail brands are now the third-biggest-spenders on display ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

the retailer decide what products to stock, when and where to tweak prices, what sort of promotions work best ... by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... known,' he declared. In short, Tesco was one of the first major retailers to treat its customers ...