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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

to GfK retail and technology director Nigel Catlow. More than 1m 3D TVs have been sold to date ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution ... and customer director for its UK retail and business banking division. ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

, in a nod to the Diamond Jubilee River Pageant. Rival retailer Sainsbury s is a major sponsor ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

that troubled gaming retailer Game announced it is to close almost half its stores. ... and internet retailers including Amazon. The retailer's troubles were accelerated following a dispute ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

Homebase targets women with 'stylish' new brand identity

By Nicola Clark, 28 February 12, 08:00

The new look, which the retailer began planning a year ago, has been created by branding agency Design Bridge. An ad campaign, created by Leo Burnett, will also break on 1 March, which will feature a house built and styled completely out of shipping containers. Becky Brock, brand controller ...

Maplin returns to TV for customer services push

By Matthew Chapman, 22 February 12, 12:01

Maplin, the electronic goods retailer, is returning to television advertising for the first time ... The decision comes after rival Dixons Retail, owner of PC World and Currys, attempted to change perceptions of its own customer services with the launch of a multi-million campaign in November. Maplin ... in a parody of the set-in-store style of many retail adverts. The retailer appointed Biscuit ...

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

director for Barclays UK Retail and Business Banking, said the innovation would provide a "core part ...

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

The retailer has placed a billboard at Waterloo train station, which features a model in lingerie holding flowers. The copy reads, "Love stuck? Here's a little Valentine's help". The ad prompts ... S continues to focus on multi-channel retail, having become the first UK retailer to launch an app ...