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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... ) was the rise of retailer power. 'Brand wars' may be mesmerising for brand manufacturers, but if Brand A ... to the retailer. Newly powerful retailers demanded a rethink. 'What's in it for us? What are your brilliant ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

and marketing in that regard. In retail, it's usually a different structure - we don't have sales directors ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

regarding the allowed margin between the wholesale and retail prices. This was welcomed by Walsh, who ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

By Oliver Luft, 26 August 11, 12:00

time, we have been developing approaches such as events, retail and appointment-based selling,' he says ... to Richard Pattinson, head of retail at Sky , as more home-owners take multiple products from the broadcaster ... and communications needs. Sky is also expanding its 300-strong chain of retail stores to demonstrate the services ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

on usability. The ad campaign to promote the changes, created by retail specialist Gratterpalm, features ... Retail dominates the electronics sector with a 22.8% market share, which includes offline and online sales. Amazon, however, is the UK's leading online retailer. It has quadrupled its share of the total ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

. The retailer is also seeking to boost its presence across social media channels with an increased focus on blogs and driving ecommerce. Cristofoli's retail experience is vast, with Sainsbury's also featuring ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers - The Sun, the Daily Mail - are pretty much retail catalogues, and the supermarkets are absolutely their lifeblood. At the beginning of 2010, when cars and banks had dropped out, the retailers became an even ...