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Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend ... devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Sector Insight: Motorcycles and scooters

By Jane Bainbridge, 07 March 12, 09:30

the retail prices of brands such as Honda, Yahama and Suzuki to increase. ... retail prices. Peugeot . Another important manufacturer of scooters, but its share ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...