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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

to social media, retailer power and globalisation. The brand managers that populate her team today need ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

on social media, a channel the retailer is increasingly adopting. Video produced by Georgina ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol ...

Out-of-town retailers and betting brands escape Portas clampdown

By Matthew Chapman, 30 March 12, 03:15

Out-of-town retailers and betting brands have avoided a clampdown by the Government after ... applications because they were not in a wider use class such as "retail" have also been delayed, pending a ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

Government seeks brand 'friends' for youth marketing plans

By Gemma Charles, 28 February 12, 08:00

This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said she hoped brands with expertise in engaging with young people would participate as a critical friend ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

by Ctrl-Shift, none of the top 100 online retailers has yet fully complied with the requirements ... , Ctrl-Shift found that footwear retailer Schuh's privacy policy names 26 specific cookies that the site ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

to publish its cookie policy - but the likes of footwear retailer Schuh, which has named 26 cookies its site ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ... on marketing. He promised to crack down on retailers and broadcasters for irresponsible marketing ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...