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Mr & Mrs Smith adds hotel sub-brands

By Nicola Clark, 01 May 12, 08:30

The group is launching Smith Family, Smith Friends and Smith Co this year to cater for family breaks, group stays and business travel. The ventures will be funded via retail bonds, which will enable consumers to invest in the business over a fixed term. Investors will receive interest payments ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

learned valuable lessons working with the retailer. 'I got a lot out of it in terms of operating thinking ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 12:00

use brand retail to get consumers to touch and feel the product.' Ellis is honest about the hurdles ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Brand Health Check: Fitness First

By Matthew Chapman, 09 February 12, 08:00

retailer Peacocks falling into administration last month. Fitness First was bought by private equity ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ... on marketing. He promised to crack down on retailers and broadcasters for irresponsible marketing ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...