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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... ) was the rise of retailer power. 'Brand wars' may be mesmerising for brand manufacturers, but if Brand A ... to the retailer. Newly powerful retailers demanded a rethink. 'What's in it for us? What are your brilliant ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...

Editor's Comment: Brands face a tough social-media choice

By Noelle McElhatton, 02 May 12, 12:00

to the sites appropriate to their needs. Contactless yet to catch on Retail's sleeping giant, NFC ... in the technology, retailer adoption and the widespread introduction of NFC-enabled handsets. A tall order, in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

and marketing in that regard. In retail, it's usually a different structure - we don't have sales directors ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:14

-Cola and Google have both crept up two places to secure their position in the top three. British retailer John ...

Revolution: March 2012 features list

By Kim Benjamin, 06 February 12, 12:04

and discounts. Fashion retailers are increasingly turning to affiliate marketing to influence shoppers during ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ... on marketing. He promised to crack down on retailers and broadcasters for irresponsible marketing ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...