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Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

donations - became the fastest-growing online campaign to date, rocketing to 70m views, and into a barrage ...

Mobile shopping increases nearly threefold

By Matthew Chapman, 13 January 12, 01:54

' websites rocketed by 169%, meaning 15% of all traffic came from mobile devices during December. Andrew ...

Brand Health Check: Kodak

By Matthew Chapman, 27 October 11, 12:00

your brand stories' strategy, however, but as rocket fuel for a spirit of invention for 2011 ...

Steve Jobs' biography reveals desire to 'destroy Android'

By Sara Kimberley, 24 October 11, 02:41

. It has already rocketed to number one in Amazon s bestsellers chart and has also been released ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

of Art Barter's launch event at the venue, Blazinstar Experiential and PHD Rocket affiliated ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

By Sarah Shearman, 22 September 11, 12:00

, sales through the mobile channel have rocketed: eBay expects total mobile sales to exceed $3bn this year ...

BlackBerry's reputation takes a hit from rioters

By Andrew McCormick, 11 August 11, 01:00

Research commissioned by Marketing and conducted by social media monitoring company Brandwatch, reveals negative sentiment towards BlackBerry on Twitter has increased, compared to data compiled before the riots. The number of mentions of BlackBerry on Twitter in the UK rocketed from 1,500 a day on 7 ...