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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

-themed ad promoting its Thank Yous customer reward scheme. ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

campaign to promote its title sponsorship of the Grand National for the second year running ... at the racecourse and on YouTube. Heineken said it is committed to promoting the responsible consumption of its ... it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what ... will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... are for many people and this promotion with Nectar is once again demonstrating that Confused.com is the people ...