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Branson-shaped ice cubes take off on selected Virgin flights

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 12:03

The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... or we will give you your money back" price guarantee. Cadbury's is using its brand page to promote ... to the event by clicking on its banner. It is also promoting its latest TV ad for the Creme Egg Goo Games ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ...

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

: "The website carries the same icy look and feel. While the seasonal promotions were in evidence in both ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

store." The brand is undertaking a PR and digital led marketing drive to promote the products ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

-commerce director, while reporting a like-for-like sales decline of 15.1% for the quarter ended 3 September. ... that the group's trial Fast Forward stores have seen sales growth, adding the new store format will be rolled out to the majority of its 150 stores this month. He said: "In technology, like for like sales in our initial six ... , with like for like sales down 11% and a post-tax loss of 121m in the year to 30 June, forcing it to close ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

they saved with the bank. In December 2009, the Aleksandr soft toys were due to go on sales exclusively ... will not be on sale and will only be available through the scheme. ...

Past celebrity stars of Morrisons ads

By Ed Owen, 16 March 11, 11:50

The ad is still in production and Morrisons declined to reveal the final role Flintoff plays in the ad but is said to feature heavily. Prior to 2010, Morrisons has used may celebrity faces to promote its in-store offiering, often backed by Take That's optimistic 'Shine' single. Previous stars ...