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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

's success comes at the expense of Brand B, without increasing total sales, the war brings no benefit ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

two-for- 5 promotion. The second phase of the relaunch later in the year will involve the upgrade ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... -based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...