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Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... -based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

, told Marketing the revamped positioning is intended to promote the portal s proposition of moulding ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

promotes itself using three villainous characters. This video features Battery Brutus, who will ‘cut off ... A video promoting the release of the next Call of Duty game has been watched more than 17m times ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

said that while it is important to invest in good content on Facebook, paid media helps promote ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

tickets to the Olympics to join in and allow the brand to "give something back". As well as promoting ... , pop-up bars and live music. News International is BT's print media partner and will be promoting ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

Tony Wang, who came to the UK a year ago to set up a European sales house to enable Twitter to roll ... . It is also about discovery on the platform. There is so much good content on the platform - promoted products ... into sales? There are good examples of businesses using the platform for return on investment. Bonobos, the online retailer, has good examples of flash sales and cleared inventory dramatically faster and more cost ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Land Rover promotes its much-hyped tie-up with Victoria Beckham in a film by British music ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... Burberry s new fragrance went out, sales are reported to have gone through the roof - up 96 ... platform," says Everson. "They have also directly tied it into sales, which is a bit of the Holy Grail ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...