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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ... that will excite them." According to Nielsen, Vimto reported sales of 23.5m in 2011, up 1.8% on the year ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...