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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

the device the person is using and ensuring customers can access the same promotions across any platform ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... reward partners and the popular short-term "when they re gone, they re gone" promotions, added ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

". Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ... , which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

about sales, which they then sell back to brand-owners. Nonetheless, retailers, too, are suffering from ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what ... will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... are for many people and this promotion with Nectar is once again demonstrating that Confused.com is the people ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

Ofgem found that EDF Energy had opened up phone and doorstep sales conversations by claiming ... by stepping forward and recognising there were weaknesses in its sales processes. "This is an important ... 're fully compliant." Ofgem is also in the process of investigating the sales practices of Scottish ...