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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

and other markets for sales. 'While Europeans have a tendency to be more interested in their own brands ... 's has reported a 10% volume increase in sales. Previously the brand was sold only in some Waitrose ... , stationery, photography style, sales templates, mood film and tone of voice. 'Since implementing ...

Embracing social business design

18 April 12, 12:00

- those days are still here. Marketing remains traditional: sales forces are on the road, social channels ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

in claims - for example, for a cosmetic - will take longer to clear than one promoting something like a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ... . So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide. Q: Few ... industries need to do is promote why we re good for the world . We re providing education, entertainment ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

Interflora UK has launched a campaign to promote its mobile ordering service ahead of Mother's Day ... Interflora and MG OMD have created a series of interactive flower displays for London commuters to promote its mobile website and three hour delivery service. The experiential builds will include large ... ). Interflora's Mercury Man will be out and about at the London stations and around the city promoting ...