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EDF adds brand character to Olympics reward-scheme push

-themed ad promoting its Thank Yous customer reward scheme. ... 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

promotes itself using three villainous characters. This video features Battery Brutus, who will ‘cut off ... A video promoting the release of the next Call of Duty game has been watched more than 17m times ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism.

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

of an integrated campaign to promote its eShops online discounts portal. ... push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ... as promoting eShops on Twitter, it will be launching a Spin to Win game on Facebook where players have ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Land Rover promotes its much-hyped tie-up with Victoria Beckham in a film by British music ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo. ... other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...