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More than a million Paralympics tickets go on sale to mark 100-day countdown

By John Reynolds, 21 May 12, 09:30

London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 ... Today marks 100 days to go until the opening ceremony of the London 2012 Paralympic Games. Marketing support behind the ticket sale is expected to run primarily across print and digital, mirroring the marketing of the sale of Olympic ticket sales. Tickets will be available across all sports and most ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

of an integrated campaign to promote its eShops online discounts portal. ... push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ... as promoting eShops on Twitter, it will be launching a Spin to Win game on Facebook where players have ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

the team's promotion into the Premier League.

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter ... However, sales outside the US fell 1% in the period, in which Starbucks reported an operating loss ... results. In the UK, sales of cappuccinos and lattes also grew because of a March relaunch of Starbuck ... biggest yet and the extra sales of latte and cappuccino is one clear measure of success. "It also ...

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

By Matthew Chapman, 20 April 12, 10:05

Sony Europe's sales and marketing teams are entering consultation from today as the company ... on sales and marketing-related roles as Sony seeks to cut-out "duplication" as part of its One Sony plan ... is coming out of sales and marketing", whereas the business-to-business and research and development parts ... in Europe as roles across the European marketing, sales and the business support units are reshaped from 10 ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

've created a very consistent sales promotion programme. This is a year of stabilising. However, in 2013 ... on the marque's strategy Earlier this month, Nissan triumphantly revealed record UK sales, achieving its ... the company must use its prominence wisely and promote the wider virtues of the brand, beyond price ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing ... former Unilever, Mars and T-Mobile marketer, was promoted to the top HSBC UK marketing position in 2009 ...

Eurostar stages one-day promotion to celebrate 100 days to Olympics

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 01:39

Eurostar has today (18 April) launched a series of promotions, including on-board upgrades ... Eurostar is the official international rail services provider for the Games, and its 2012-themed promotions will be available on board the brand's trains travelling to or from London today. Additional Olympic-themed "treats" will be handed out by Eurostar staff at its terminals. Consumers will be able ...