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Tesco escalates voucher war with Clubcard exchange campaign

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions ... The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers ... will run from today until 20 May and will focus on explaining how the promotion works and how it can ... of the business." Tesco s newly launched Exchange promotion will run until 13 June with tokens redeemable until ...

Thai company set for Birds Eye bid

By John Reynolds, 14 May 12, 08:50

last year sold 2.2bn fish fingers and registered 1.2bn in sales. It frozen fish products, Captain Birds Eye fish fingers and Birds Eye's Bake to Perfection, registered sales of 29.2m and 26.2m ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... before Ocado's first pilots, has annual online sales of 2.8bn, dwarfing Ocado's 640m. The latter ... statement in March that the capacity problems have been resolved, and announced a sales increase of 10 ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

this summer. Stella Artois Cidre has recorded retail sales of 50m in its first year, according to AB InBev ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

game launched in multiple markets. The games will be promoted via video banners on the Xbox Live ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

driver. He cites Lucozade's cola variant, which has clocked up 5m worth of sales since its launch ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...