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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

's success comes at the expense of Brand B, without increasing total sales, the war brings no benefit ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

markets. NO - MEL CRUICKSHANK, CHIEF EXECUTIVE, LIDA Before we get paranoid about the sale ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers

23 March 12, 12:00

The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief ... of customers, the art of the sales guy is making you buy things you didn't think you wanted. The art ... executive says anything about marketers. My last job covered both sales and marketing, so I've seen both ... primary role has to be to support their delivery. I don't think there is a delineation between sales ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

insights media campaign MadeByPi LLP, iPad sales presenter Trader Publishing Ltd, dealer portal ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

to be clear about promoting what opportunities are available to them," he saya. While recruiters report ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

that they need to ensure research 'steers the business', using data such as cost per lead, cost per sale and cost per lost sale married with evidence that a brand is 'achieving a certain awareness on advertising per ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

By Oliver Luft, 26 August 11, 12:00

As British Gas drops door-to-door sales, brands are examining their strategies. ... -imposed door-to-door sales ban by a major energy supplier and an investigation into the practice by energy ... follow-ups to online queries generate good results, as do direct brokerage sales for customers who still ... investigation by regulator Ofgem over whether their doorstep sales practices contravene its rules. British ...