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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

penetration of bar and liquid soap remains similar, sales of liquids far outstrip bars. Essentials ... the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ... to promotions and stockpile their favourite brands when they are on discounts. Bathing. Despite being one ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... Burberry s new fragrance went out, sales are reported to have gone through the roof - up 96 ... platform," says Everson. "They have also directly tied it into sales, which is a bit of the Holy Grail ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

of the promotion is likely to have encountered queues around the block for the free lattes. At the same time ... was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... of the extra shot to be offset by increased latte sales. Starbucks is one of those brands that provokes ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

' milestone, is a Mascotathon Happy Meal promotion . There are many stirring stories sponsors could tell ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ... promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville. The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...