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MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... Burberry s new fragrance went out, sales are reported to have gone through the roof - up 96 ... platform," says Everson. "They have also directly tied it into sales, which is a bit of the Holy Grail ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing ... former Unilever, Mars and T-Mobile marketer, was promoted to the top HSBC UK marketing position in 2009 ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what ... will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... are for many people and this promotion with Nectar is once again demonstrating that Confused.com is the people ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

unexpected medium for brands to use. The firm's first client, CBS , promoted its various TV shows on 35m ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

sponsorships where the primary objective is to increase goodwill - not to mention sales - through ... on promoting the brand's new contactless and mobile payment technologies. The TV ad features the brand ... . It will be supported with promotional activity, including the chance to win London 2012 tickets through its microsite ...