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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

would normally see.' Adam Williams, UK sales director at Spotify (right), says that the platform has ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

markets. NO - MEL CRUICKSHANK, CHIEF EXECUTIVE, LIDA Before we get paranoid about the sale ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... before Ocado's first pilots, has annual online sales of 2.8bn, dwarfing Ocado's 640m. The latter ... statement in March that the capacity problems have been resolved, and announced a sales increase of 10 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

of Lee Kun-Hee, it overhauled ingrained practices to bring in foreign talent, and promote younger over ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

the yield on their long-tail ad inventory. These are the ads that are not sold by the direct sales team ... for around 15% of its sales. 'At present we use RTB primarily for direct-response-based advertising ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... Burberry s new fragrance went out, sales are reported to have gone through the roof - up 96 ... platform," says Everson. "They have also directly tied it into sales, which is a bit of the Holy Grail ...

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

to the recession. Online sales. Remain limited as the bulky and sometimes hazardous nature of many products makes home delivery too expensive. Only 2.25% of DIY sales were via online in 2011. Source ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

tickets every 2012 seconds online is performing much better than our promotion to win tickets ... and credibility about the promotion. - Does all activity now need to be geared toward the digital space ...