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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

Breakdown service RAC has appointed former News International sales director John Orriss to head ... Orriss has been appointed to replace former sales and marketing director David Tyers, who left ... became sales director at News International last summer after leaving Sky, where he held the director ... director of sales Tom Devine. Devine is responsible for both new customers and selling additional ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

've created a very consistent sales promotion programme. This is a year of stabilising. However, in 2013 ... on the marque's strategy Earlier this month, Nissan triumphantly revealed record UK sales, achieving its ... the company must use its prominence wisely and promote the wider virtues of the brand, beyond price ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign ... interior design of the vehicle, which is deceptively spacious." The Peugeot 208 goes on sale in the UK ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

suffered a 20% year-on-year drop in UK new car sales, according to the SMMT, with market share falling to 2 ... vehicle sales to 100,000 and climb back up to eighth in the list of the UK's biggest-selling marques ... is fairly flawed,' says Moll. 'We define the message, usually sales or aftersales-related, at a time ...

VW delays Beetle campaign due to production difficulties

By Alex Brownsell, 03 April 12, 08:30

Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model ... Wars character Darth Vader. The Beetle first went on sale in the UK in 1953. ...