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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

figure-hugging, nylon HeatGear compression shirt. Its sales reached almost $1.5bn last year, but only $89 ... at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . These tie-ups don't necessarily stack up in pure kit sales, but provide important credibility and market ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

Five Key Trends Babyboom. UK births boomed between 2006 and 2008, boosting sales of babywear and children s clothing. Strong projected growth of 5-9 year old children will help sales ... . Grocery chains now dominate sales. Stylish children . The obsession with looks is getting younger: two ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

was sales and customer services director.

M&S multichannel trial will 'feed acceleration of mobile selling'

By Ed Owen, 12 March 12, 12:00

applications that use customer insight and apply this insight to promote to shoppers with relevant, timely ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier ... -for-like sales were down 3%, with this year's profits expected to hit a bottom-of-market low of 50m- 54m. As a ... , from Jamie Oliver to Dannii Minogue. Nonetheless, is its recent sales slump evidence that the brand ...