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McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

. It will also continue to allow consumers to ask questions of the company. The portal will be promoted ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

tickets every 2012 seconds online is performing much better than our promotion to win tickets ... and credibility about the promotion. - Does all activity now need to be geared toward the digital space ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

of the promotion is likely to have encountered queues around the block for the free lattes. At the same time ... was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... of the extra shot to be offset by increased latte sales. Starbucks is one of those brands that provokes ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

' milestone, is a Mascotathon Happy Meal promotion . There are many stirring stories sponsors could tell ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ... promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville. The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

of celebrities and cartoon figures to promote unhealthy food and drink to children. Stephenson spoke out ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring ... McDonald's is the official restaurant provider to London 2012, and its new promotion involves ... and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ... happy meal promotion was launched at the start of this year, giving away nine million children s books ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread will be available until the end of April across Burger King's UK outlets. Television activity will focus on a ...

Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

Domino's Pizza has reported that more than half of its UK delivery sales are now through e ... takeaway company reported sales up 9% year on year to 144.2m, helped by new store openings and online sales growth. It highlighted its e-commerce sales, which it said made up 50.6% of UK sales in the period. Overall, online sales came in at 59.3m, nearly a quarter of which came through mobile ...